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Titles - Customer Satisfaction towards the Hotel: Study of Kiranshree Grand, Guwahati
Language(s) - English
Subject - Marketing Management
Degree(s) - MBA (MS)
Course - Report 95, Synopsis 16
Pages - 785.12 KB, ZIP Format
Size -
Customer satisfaction is a business philosophy which tends to the creation of value for customers, anticipating and managing their expectations, and demonstrating ability and responsibility to satisfy their needs. Quality of service and customer satisfaction are critical factors for success of any business (Gronoos, 1990; Parasuraman et al., 1988). As Valdani (2009) points out: enterprises exist because they have a customer to serve.
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