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Gold is one of the oldest precious metals known to man & for years it has been valued as a global currency, an investment, a commodity and an object of beauty and India is not an exception to this. Indiaâs love affair with gold is timeless spanning over centuries and millennia (Godbole&Arekar, 2015). Jewellery is valued as an important savings and investment vehicle in India. Even in present times, Jewellery remains the Indian bride's Streedhan', the wealth she takes with her when she marries and which remains hers. Gold jewellery is the preferred jewellery worn by women in India irrespective of their religious beliefs. In marriages, gold jewellery is the gift preferred by the near relatives of the bride and the groom.
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Titles - Consumer Behaviour in the Gold Jewellery Market of Patna, Bihar
Language(s) - English
Subject - Consumer Protection
Degree(s) - CCP
Course - Projects
Pages - Report 91, Synopsis 8
Size - 422.56 KB, ZIP Format
Gold is one of the oldest precious metals known to man & for years it has been valued as a global currency, an investment, a commodity and an object of beauty and India is not an exception to this. India’s love affair with gold is timeless spanning over centuries and millennia (Godbole&Arekar, 2015). Jewellery is valued as an important savings and investment vehicle in India. Even in present times, Jewellery remains the Indian bride's Streedhan', the wealth she takes with her when she marries and which remains hers. Gold jewellery is the preferred jewellery worn by women in India irrespective of their religious beliefs. In marriages, gold jewellery is the gift preferred by the near relatives of the bride and the groom.
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Prashant Kumar
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Vandana Singh
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Shruti Sharma
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Prashant Kumar
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Vandana Singh
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Shruti Sharma
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